Berta Seijo
Content Manager
I’m a Content Manager at Mapex, where I’ve been leading the strategy and creation of content for the corporate website and blog since 2021. I also manage Mapex’s social media presence, including LinkedIn and YouTube.
Before joining Mapex, I spent several years working in both digital and print media, where I began my professional career in 2012. At Mapex, I focus on researching, developing, and creating content around industrial digitalization.
MES systems, production processes, OEE, maintenance, traceability, and Industry 4.0 are some of the topics I regularly cover. To tackle these subjects, I work closely with the Mapex team, turning their knowledge and industry expertise into useful, accessible content for industrial professionals.
My goal is to make industrial digitalization easier to understand and show professionals how these technologies can help them improve processes, solve challenges, and take advantage of new opportunities.
Areas of expertise
- B2B Content Strategy & Creation
- Industrial Digitalisation
- MES Systems
- Industry 4.0
- Digital Communications
- SEO & Web Content
Education
- Bachelor’s Degree in Journalism, Universitat Pompeu Fabra
- Master’s Degree in Digital Marketing, Universitat Oberta de Catalunya
Recent articles
5 real-world AI use cases in manufacturing
Berta Seijo
Without reliable plant data, there’s no industrial AI: why data quality is the real challenge
Berta Seijo
The 7 quality tools: what they are, why they matter, and how to use them with an MES system
Berta Seijo
The Six Big Losses of OEE: what they are and how to reduce them
Berta Seijo
Paperless factory: what it is, benefits, and how to eliminate paper on the shop floor
Berta Seijo
Why are you producing less than you could? What the Hidden Factory is and how to detect it
Berta Seijo
In-plant logistics: how to synchronize production and warehouse in real time
Berta Seijo
Industry 4.0 and industrial mobility: how to access the MES from any device with MapexWeb
Berta Seijo
Mapex at Advanced Factories 2026: AI tackling real manufacturing challenges
Berta Seijo
How to reduce lead time in production
Berta Seijo
What is WIP and how to optimize its management in industry with an MES system
Berta Seijo
